Naya Salsabil’s journey into the world of marketing is a reflection of her deep passion for creativity and her commitment to personal growth. A graduate of KALBIS Institute with a degree in broadcasting, Naya’s academic background may not seem directly aligned with marketing at first glance, but in reality it provided a strong foundation. Broadcasting, as part of the broader communication field, gave her an early understanding of how messages are crafted and delivered. Skills that later became essential in her marketing career.

What truly set Naya’s journey apart, however, was her passion for visual storytelling. She began her career as a graphic designer, driven by a love for design and creative expression. Though it was outside the core of her academic studies, design quickly became her outlet for bringing ideas to life. In the process, she realized that effective communication wasn’t just about visuals. It was also about the message behind them. This curiosity led her to explore copywriting, where she learned to combine words with visuals to create deeper, more engaging stories.

As her skills developed, so did her responsibilities. Naya moved from designing and writing, to leading marketing strategies across different brands. She didn’t rush the process. Instead, she embraced every step, learning through hands on experience, making mistakes, and constantly refining her craft. Her transition into marketing felt natural, built on a mix of formal education, real world learning, and a genuine passion for building meaningful connections through storytelling.

Today, Naya is the Marketing Director at Tarakota. She carries with her the mindset of a lifelong learner, and leads not just with strategy, but with heart. Her journey is a reminder that when you follow your passion with persistence and humility. Every step, no matter how unexpected can lead you closer to where you’re meant to be.